2UP Strategy Guide

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Offer Introduction

All at Profit-Ninjas are glad to report that THE BEST matched betting offer of last season is BACK 😀  Bet365 have confirmed the return of their 2UP offer (until the end of August at least at time of writing) so we thought it best to provide our members with a guide on how best to approach this offer.

EDIT:  Paddy Power now also confirmed until 1st Jan 2020 – Max Payout per match £2500

For those unaware of what the 2UP offer is then lets explain.

Place a pre-match bet on the Full Time result for matches in selected leagues/cups and if the team you back to win goes 2 goals ahead at any stage during the match, the bookmaker will pay out your bet in full regardless of whether the opposition comes back to draw or win the match.

As a Matched Bettor we try and profit from this by finding a close match and placing our back and lay bets using normal mode in the calculator.  Accept a small QL (qualifying loss) and hope our selected team takes a 2 goal lead (2-0, 3-1, 4-2 …) in the match before deciding what action to take.

For relative newbies to matched betting this offer can give your profits a large boost if you can hit a full turnaround (your team takes a 2 goal lead but does not win the match) and for the more experienced and with a larger bankroll the profits can be 4 figures from just one full turnaround with only a small QL

A full turnaround with no action taken would result in both your Back bet at the bookmaker AND your Lay bet at the exchange winning.  See an example below

  • We place a Back bet of £200 on Team A to win their match at Bet365 with Odds 4.5
  • We lay Team A to win their match at the exchange at odds 4.6
  • As shown in the image below our QL for this is £4.34 or £4.35 depending on the result of the match (@2.2% of our Back stake)

Our maximum profit if our team were to take a 2 goal lead and not win the match would be;

  • Bookmaker has paid out our bet as a winner as our team had a 2 goal lead at some point in the match = +£700
  • Our exchange lay also wins as our team did not win the match = +£195.65
  • Overall profit = £700 + £195.65 = £895.65 for just a £4.35 QL

Admittedly the chances of a full turnaround are not as common as we would like but providing we keep our qualifying loss low (max 3% loss on back stake) we would only need (using the above example)  1 turnaround every 200 matches to show a profit

The guide below will take you through this offer in more detail and offer advice and possible options to take if your team does take a 2 goal lead

Terms To Note:

  • Min Odds:  There are no Minimum odds for this offer
  • Min Stake:  There is no Minimum stake for this offer
  • Max Stake:  There is no maximum stake for this offer with Bet365.  Paddy Power have a max payout cap of £2500
  • Markets:  Match Odds only
  • Matches:  Selected leagues and cups only
  • Terms: Bet365 Terms,  Paddy Power terms
Strategy/s
  1. Find a close match (min 97% rated on OddsMatcher)
  2. Place your back bet at the bookmaker
  3. Lay using normal mode in the standard calculator

Once you have placed the above bets you then have no other decisions to make until your team takes a 2 goal lead in the match.  If your team does not take a 2 goal lead then you accept the small qualifying loss.

If your team takes a 2 goal lead then you have a decision to make

  • Do not pick heavy odds on favourites if you wih to trade out.  If they take a 2 goal lead the odds to trade out will be far too low.  If trading out then we advise odds 1.7+
Options If Your Team Goes 2 Goals UP

Do Nothing and Pray for a comeback

  • Yes, the easiest option is to do nothing at all and hope that your team goes on to either draw or lose the match for a BIG payout – this is our preferred option

Trade Out immediately

  • As your team has gone 2 goals up and the bookmaker has already paid out your winnings you can now loo to reduce your potential loss at the exchange and lock in a small profit.
  • If you have no other bets at the exchange on this match you can simply cash out (Betfair and Smarkets off this).
  • If you have other bets on this match at the exchange we recommend using the Early payout calculator on OddsMonkey here

Depending on the time your team takes a 2 goal lead will affect the small profit if you choose this option.  If your team goes 2 goals up late in the game then you may only be able to cash out and reduce your QL or scratch (have 0 QL).

If your team takes a 2 goal lead early in the match then you will be able to lock in a greater profit as there is a lot more time for the possible comeback

Wait for Opposition Goal(s)

The final option we have is to wait and hope for a goal (or 2) from the opposition to reduce the lead to just one goal or even draw level.  Generally, if this were to happen, it would result in a greater profit than the Trade Out Immediately option but you would need to accept the QL if the goal(s) did not arrive

  • Once the lead is just 1 goal (or level) you would use the cash out feature at the exchange (Betfair and Smarkets) only if you have no other bets on this match from other matched betting offers!!
  • If you have other bets on this match at the exchange we recommend using the Early payout calculator on OddsMonkey here

Golden Goal Strategy Guide

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Offer Introduction

In the 2018/2019 football season William Hill introduced a great new offer on selected football matches where they would pay out your bet as a winner if your team scored the 1st goal in the match, for anyone familiar with 2UP offered by Bet365 and Paddy Power (see guide here) the William Hill Golden Goal offer is like 1UP 😀 but only for the 1st goal.

The winnings are now capped at £25 for the 2019/20 season (plus you also get your stake back)  For example.  If you placed a bet on a selected match on a team at odds 2.0, if your team scores the 1st goal you would be paid out £50 (£25 stake and £25 winnings) even if your team does not go on to win the match!

Just one thing to note is that the original bet would appear on your statement as a loser and then a manual credit would be applied by William Hill after the match has finished.

Also worth checking your account to check your maximum winnings for this offer.  Although we have stated £25 above, there are some accounts getting £50 – £250.  The guide below will relate to the lower £25 so please bear this in mind when ready (the process remains the same regardless of your winnings cap, just the stakes would be different)

Terms To Note:

  • Min Odds:  There are no Minimum odds for this offer
  • Min Stake:  There is no Minimum stake for this offer
  • Max Stake:  The max stake is determined by the odds of you selection and winnings are capped at £25 for most users (although this can be as high as £250 for some so please check your personal cap)
  • Markets:  Match Odds only on William Hill for selected matches
  • Matches:  Selected matches only, check William Hill site for match details
  • Terms: Click Here for full terms of the offer
Recommended Strategy
  1. Choose a team you wish to back for the selected Golden Goal match. As a guide the team with the shortest odds will be more likely to score 1st
  2. Work out your back stake by using the following formula
Max Winnings / (back odds -1). g. if your team were odds 2.5 and your max winnings for the offer were £25 then you would use 25/(2.5-1) = 25/1.5 = Back stake £16.67.

We would advise rounding you stakes a little to the nearest £5 to try and protect your account as much as possible so in the example above we would recommend £15

3. Use the calculator here in normal mode and enter your back stake and back odds and lay odds to calculate the lay stake required at the exchange
4. Place your back and lay bets

Options If Your Team Goes 1-0 UP
  1. Take no action – accept a small QL if your team wins the match but a greater profit if they draw or lose – our preferred approach
  2. Lock In a profit – if your team goes 1-0 up then you can lock in a smaller profit than option 1 by using the early payout calculator on OddsMonkey here. If you do not have access to this calculator then you could cash out your lay bet at the exchange for a similar result

We personally use option 1 and accept the small QL and the higher profits if the team scoring 1st does not win the match but if you prefer more regular smaller profits then option 2 would be better suited to you.

It is also possible to lock in guaranteed smaller profits pre match, before a ball has been kicked by using a different market to lay your back bet off against.

Alternative Strategy

This is not my preferred option at all as the profit will be around £3-£4 per match (the profits are generally higher to lock in after a goal and a lot higher if taking no action, but if you prefer the slow and steady guaranteed profits then this is the guide for you.

  1. Choose a team you wish to back for the selected Golden Goal match. The team with the shortest odds will be more likely to score 1st
  2. Work out your back stake by using the following formula advised above, again we advise rounding stake to nearest £5

This is where this option differs from Strategy 1.  You would now look to lay your chosen team in the Next Goal market.  The odds for each team will be lower than the match odds market so you will be able to lay and lock in a small profit each match.

  1. Use the calculator here in normal mode and enter your back stake and back odds from William Hill and lay odds for your team in the Next Goal market at the exchange to calculate the lay stake required.
  2. Place your back and lay bets

Regardless of which team scores 1st (or even if the match finishes 0-0) you will have made a small profit on the match

Possible Outcomes 

  • Match finishes 0-0. You lose you back bet at WH but win your lay bet at the exchange for a small profit
  • The other team score the 1st You lose you back bet at WH but win your lay bet at the exchange for a small profit
  • Your team scores the 1st You win your back bet at WH and lose your lay stake at the exchange for a small profit
Next Goal market is not currently available on Smarkets!!!